In today’s competitive market, trust is not just an asset—it's a game changer. Trusted: The Proven Path to Customer Loyalty and Business Growth reveals how top companies harness trust to secure their market dominance and drive substantial growth.

Expert Natalie Doyle Oldfield, a leading authority on trust in business, provides a proven framework for turning customer trust into a powerful revenue engine. Drawing from research and real-world success stories, Doyle Oldfield outlines actionable strategies to enhance your organization’s "Trust Equity™" and convert it into increased sales and stronger client relationships.

In this book, you will:

• Learn evidence-based strategies to transform trust into tangible revenue growth
• Discover how to measure and boost your organization’s Trust Equity™
• Identify and mitigate critical trust risks that may be costing you clients
• Build a team that embodies confidence and competence to inspire customer trust

Trusted delivers practical tools, checklists, and principles to turn trust into your most significant business asset. Don’t let trust be a mere concept—use it to drive customer loyalty, attract top talent, and achieve unparalleled success. Start transforming your business today with the power of trust.

“Trust is the foundation of everything we do and has become the new currency of our world today. Through engaging stories and relevant business examples in her book Trusted, Natalie provides a valuable playbook to earn and keep the trust of customers and those with whom you work. This wonderful book is deeply insightful and immensely practical. Trust is the one thing that changes everything.“- Stephen M. R. Covey, The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire

In a world where trust is paramount, Natalie Doyle Oldfield’s book, Trusted offers profound insights and practical steps to earn customer trust. One of the most important values is to dare to be transparent and trustworthy. Trusted is a must-read for anyone looking to build customer trust and increase market share.” - Scott McCain, Chairman, McCain Foods Ltd.