THE LIFE INSURANCE INDUSTRY IS FULL OF MYTHS. THIS BOOK REVEALS THE TRUTH.

You’re writing small policies, growing gradually, and straining for more. How do you grow your insurance business from the kitchen table to the top of the table? *It All Depends* shares what Forum 400 member Rick Demko wishes he had known when he was just starting out, from networking and marketing to hiring and leading. His experiences (and mistakes) are your shortcut.

To reach the top of the table, you must disbelieve many widespread myths. Some are client myths, like “policy illustrations are factual” or “employer-based life insurance is all I need.” Others are professional myths, like “buy term and invest the rest” and “kid plans are a waste.” These are widely known, widely believed, and false. In reality, It All Depends—because to serve your clients well you must recognize life’s complexity and design a plan with wisdom and skill. Read this book, move beyond the status quo, and claim your place as a successful insurance business owner.